From Our Blog

Consistent Communication of Service Philosophy

We all learn that from common sense a marketing or a branding message takes at least a few times before it ‘nails’ to a customer’s brain. It’s psychology 101! It’s just human’s habit that often put resistance to any changes, whether it be mentally, visually, or environmentally. If you decided to implement and cultivate a [...]

Small Things that Create Snowball Effects of Impressing Your Customers

The other day when I walked into a grocery store, the one I always visited, I got a pleasant surprise from the cashier. He greeted me “Happy Birthday” when I checked out my items. I’m wondering how he knew about my birthday? For the regular customers, the cashier of the store will ask your date [...]

Establish a Unified Approach of Talking to Your Customers

Nowadays, branding not only comes with your logo, the uniqueness of your products or services, your marketing campaigns, slogan (Handy Manny’s “You break it, we fix it”) or your silly outfit but also the way you and your employees interact with your customers. Since you and your employees have different background and working experiences in [...]